Resources

Explore helpful resources, insights, and strategies for building your B2B customer story content pipeline

January 19, 2026

Why Adding Video To Case Studies Outperforms Blogs

Video case studies outperform written case studies for one core reason: video carries credibility signals that text cannot.

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January 12, 2026

Article

The Death Of The PDF And Why Text Is Next

First PDF case studies were replaced by blog style webpages. Now the inclusion of video is essential to building a customer stories content pipeline.

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January 5, 2026

Article

Why Case Studies Still Matter (And Why Most of Them Fail)

Case studies are not "nice-to-have" marketing collateral, they are an essential piece in the B2B content funnel. So why do most case studies underperform?

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